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Essentials of Marketing

Hardback Book  |  Business Leadership & Management  |  01 Sep 2022
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Essentials of Marketing/Product Detail/Business Leadership & Management
$311.19  was $388.99

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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

Title: Essentials of Marketing

Format: Hardback Book

Release Date: 01 Sep 2022

Type: David Brown

Sku: 3356963

Catalogue No: 9780367773410

Category: Business Leadership & Management

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