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Marketing (RLE Marketing)

Paperback Book  |  Business Leadership & Management  |  26 Nov 2015
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Marketing (RLE Marketing)/Product Detail/Business Leadership & Management
$96.99

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Title: Marketing (RLE Marketing)

Format: Paperback Book

Release Date: 26 Nov 2015

Type: Arnold K. Weinstein

Sku: 3355669

Catalogue No: 9781138980518

Category: Business Leadership & Management

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