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Hitmakers

Hardback Book  |  Business Leadership & Management  |  13 Dec 2024
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Hitmakers/Product Detail/Business Leadership & Management
$283.99

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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

Title: Hitmakers

Format: Hardback Book

Release Date: 13 Dec 2024

Type: Ana Andjelic

Sku: 3355265

Catalogue No: 9781032878713

Category: Business Leadership & Management

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