It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: * Master the principles of holistic email marketing to drive higher engagement and ROI * Create persuasive, customer-focused campaigns using behavioural science and psychology * Develop email strategies that build lasting, meaningful customer relationships * Confidently analyse and refine your campaigns for continuous improvement * Stay ahead of trends with actionable insights into AI, automation and personalisation