Superpiss used to be a brand of windscreen washer fluid in Finland but they've changed the name for some reason. Bra milk has gone the same way.

Luckily, there is still an Italian detergent called BumBum, a Ghanaian pepper sauce called Shitto, Jamaicans can buy Mannish Water Ram Goat Soup, those horrible Danish salt-liquorice pastilles are Spunk brand, the Swedes eat marshmallows called Skum, you can keep your feet dry in China with a Sex Shoes Set and refresh after a jog in Japan with a glass of Sweat.

This hilarious book contains hundreds of examples from foreign parts of product names, signs and advertising puffery that make English speakers laugh immoderately, plus a few mistakes that slipped through at home.

It's all real. None of it has been invented. In Egypt, you really can buy German Winter Hats for Diabetics.