Unlock the secrets of premium steak with Steak Simplified: a unique blend of handbook, cookbook and memoir, curated by passionate marketer and cook Joan Tuano Rumsey. With a focus on beef and lamb, it dismantles meaty misconceptions and empowers readers to make enlightened choices about how they cook, eat and shop - all without compromising on flavour. Discover the science of marbling and myoglobin as Joan follows the steak from farm to plate. Then, put your knowledge to the test by scanning the QR codes for videos of the book's amazing recipes, from traditional Filipino dishes like Bistek Tagalog to Western favourites like Onion Smash Burgers. Elevate your steak game and savour every juicy bite with this indispensable guide to good, honest steak. AUTHOR: A chartered marketer by profession, Joan Rumsey serves as the Chief Marketing Officer at La Carne, a premium butcher in Abu Dhabi, United Arab Emirates and Cebu, Philippines. A graduate of both the Enderun Colleges in the Philippines, and Les Roches Hospitality School in Switzerland, and also a culinary education by Michelin-star chef Alain Ducasse, Joan's love language is food, and she is passionate about advocating for nutrient-dense beef and lamb, especially within Filipino cuisine. When Joan is not cooking or talking about meat, you may find her working on marketing strategy with small women-led businesses.