Good Design Is for Everyone

This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

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