Critically acclaimed music duo, MS MR (Lizzy Plapinger and Max Hershenow) have announced their highly anticipated forthcoming album. HOW DOES IT FEEL, featuring the explosive lead single ‘Painted’ to be released July 17th via Columbia Records and Sony Music Entertainment Australia.

Featuring 12 brand new ecstatic, high-octane songs, HOW DOES IT FEEL finds MS MR returning to the visceral, bare-bones intimacy that launched the band just three years ago. Their 2013 debut SECONDHAND RAPTURE had been recorded for a few hundred dollars in spare rooms throughout Brooklyn. For HOW DOES IT FEEL, Lizzy and Max returned to their old stomping grounds in late 2014, specifically the neighbourhood of Bushwick, where they rented a small room to hammer out new material. For the first time, the duo teamed up with fellow musicians to co-write new songs—Tove Lo for the album’s ‘Pieces’ and MNDR for ‘Tripolar’. MS MR’s drummer Zach Nicita also co-wrote and co-produced a handful of new tracks.

HOW DOES IT FEEL was recorded in studios in New York and Los Angeles, including Electric Lady Studios, White Bronco Studios and the band’s own Creep City Studios. The band once again collaborated with multi-Grammy award winner Tom Elmhirst (Adele, Amy Winehouse, Arcade Fire, Beck) to mix the album at Electric Lady Studios.

MS MR’s widely praised debut album, 2013’s SECONDHAND RAPTURE, spawned the Alternative radio hit AND Triple J favourite ‘Hurricane’, which came in at #41 in the Hottest 100 2012. Revered by press from The New York Times to VOGUE, Pitchfork to USA Today, the band has spent much of the last two years touring the globe, joining fellow musicians Marina And The Diamonds, Bastille, Jessie Ware and Grouplove on the road, in addition to playing major festivals including Coachella, Bonnaroo, Austin City Limits, Outside Lands, and Governors Ball. MS MR has performed on The Tonight Show, Late Show with David Letterman, and Late Night with Jimmy Fallon, while their music has been featured on countless television shows including Game of Thrones, Pretty Little Liars, and the NFL on FOX.