K-pop game changer that has become a syndrome, Ive's irreplaceable presence
- "You just have to believe it, it's what it looks like" Ive's self-confidence - Ahn Yu-jin, Jang Won-young participated in 3 songs... A solid style and message Less than a year after debut

3 IVE (Ive), who caused Burn Syndrome, soars to a higher place. From his debut song 'ELEVEN' to 'LOVE DIVE' and 'After LIKE', he won a total of 37 crowns in music broadcasting with his confident self-confidence and subjectivity for love, and set a record by winning both the rookie award and the grand prize at major year-end awards ceremonies last year. erected This is an irreplaceable presence with an identity beyond all predictions, differentiated confidence, and elegant beauty. IVE, a game changer who completely changed the landscape of the K-pop scene upon its appearance, is aiming for the best moment once again.
Ive's first full-length album [I've IVE], which proved to be a 'complete girl group' from the start, is about 8 months after the third single 'After LIKE', which was released last August and recorded a million seller. It tells various variations with keywords such as 'self-love, self-confidence, and freedom', which are the same as Ive's identity. Self-confidence that does not shake under any circumstances, the Newtro code that combines the past and the present, and the melodies and messages that are clearly inserted are still valid. Ive's unstoppable move, which 'shines no matter which way you go', heralds another syndrome.

"You just have to believe it, it's what you see" confident self-confession
This time, Ive delivers a message full of confidence based on 'self-love'. The title song 'I AM' is a song about the subjective attitude of life, 'Be confident on the way I am going', and it is a stylish song with a strong message 'Let's discover a different me from yesterday'. In particular, the harmony of Ive's explosive vocals along with the splendor of the dynamic song maximizes the colorful charm. The subjective and hopeful lyrics were written by lyricist Kim Eana, and producer Ryan Jeon completed a unique Ive style.
The pre-released song 'Kitsch' is a song that emphasizes Ive's identity, which has become more solid through the past three singles, and is enough to feel a different charm from the previous sensibility. You can feel the elegant beauty and unexpected charm of Ive, who is 'special and different'. It is a song that conveys a thrilling pleasure by mixing various bouncing sounds, and you can feel the colorful charm of Ive, which is always unpredictable. In addition, members Ahn Yu-jin and Jang Won-young wrote the lyrics for three songs, including 'Heroine', 'Mine' and 'Shine With Me', expressing Ive's new world with a sense of immersion, and further doubling the charm of the album through Gaul and Lay's rap making.
Ive's first full-length album [I've IVE] occupies a unique position through familiar yet unique sound, clear storytelling, colorful visualizing, and confident messages. The value proved by numbers and records is clear. Ive's syndrome, which shines in the highest place, is still in progress.