The Entrepreneurial Myth -- The Entrepreneur, The Manager, And The Technician -- Infancy: The Technician's Phase -- Adolescence: Getting Some Help -- Beyond The Comfort Zone -- Maturity And The Entrepreneurial Perspective -- The Turn-key Revolution -- The Franchise Prototype -- Working On Your Business, Not In It -- The Business Development Process -- Your Business Development Program -- Your Primary Aim -- Your Strategic Objective -- Your Organizational Strategy -- Your Management Strategy -- Your People Strategy -- Your Marketing Strategy -- Your Systems Strategy -- A Letter To Sarah. Michael E. Gerber.