Nine people arrive one night on Chelsea Bridge. They’ve never met. But at the same time, they run and leap to their deaths. Each of them received a letter in the post that morning, a pre-written suicide note and a page containing only four words: Nothing important happened today. That is how they knew they had been chosen to become a part of The People Of Choice: A mysterious suicide cult whose members have no knowledge of one another. By the morning, People Of Choice are appearing around the globe: a decapitation in Germany, a public shooting at a university in Bordeaux; in Illinois, a sports team stands around the centre circle of the football pitch and pulls the trigger of the gun pressed to the temple of the person on their right. It becomes a movement. A social media page that has lain dormant for four years suddenly has thousands of followers. The police are under pressure to find a link between the cult members, to locate a leader that does not seem to exist. But how do you stop a cult when people don’t know they’re members? WARNING: CONTAINS VIOLENT AND GRAPHIC CONTENT