Explains How Businesses Can Better Connect With Their Customers Through The Use Of A Simplified Brand Message, One That Fosters Ease Of Understanding On Websites, In Brochures, And On Social Media. The Key To Being Seen, Heard, And Understood -- The Secret Weapon That Will Grow Your Business -- The Simple Sb7 Framework -- A Character -- Has A Problem -- And Meets A Guide -- Who Gives Them A Plan -- And Calls Them To Action -- That Helps Them Avoid Failure -- And Ends In A Success -- People Want Your Brand To Participate In Their Transformation -- Building A Better Website -- Using Storybrand To Transform Company Culture. Donald Miller. Includes Bibliographical References (pages 225-228).