• On September 7, 1968, John Bonham, John Paul Jones, Jimmy Page, and Robert Plant first took the stage together in Gladsaxe, Denmark. Then billed as The New Yardbirds, the band would assemble in the studio for the first time later that month to start recording their debut album as Led Zeppelin, and rock ‘n’ roll would never be the same again. Before the band’s 50thAnniversary celebration officially begins in September, Led Zeppelin will continue their reissue campaign with a new edition of their celebrated live album How The West Was Won, originally released in 2003, featuring newly remastered audio, which was done under the supervision of Jimmy Page.

• Online and print marketing.

• How The West Was Won highlights the best performances from Led Zeppelin’s legendary concerts at the Los Angeles Forum and Long Beach Arena on June 25 and 27, 1972. Standouts include a 25-plus minute version of Dazed And Confused and a 21-minute medley based around Whole Lotta Love. The performances also capture the band introducing songs from its then-unreleased album Houses Of The Holy, which would be released nine months later.

• Jimmy Page’s remastered audio is over three CDs.

• In celebration of this special anniversary, details of additional Led Zeppelin releases and events will be announced later this year.