Inspired by the popular photo project of the same title that went viral in the autumn of 2015, Strong Is the New Pretty is a photo-driven book comprised of over a hundred high-quality black-and-white and color images (with minimal text) of fierce and joyful girls—a celebration of what it means to be strong (whether athletic, bookish, brainy, brave, loyal, or courageous). The photographs champion the message that girls are perfect in their imperfection; beautiful in their chaotic, authentic lives; and empowered by their strength instead of their looks. They are messy. They are loud. Wild. Full of life. Adventurous. Silly. Funny. Strong.